03 · Growth & Marketing
Marketing run with the same rigor as the product.
Performance, lifecycle and product-led growth — but staffed by people who can also write the code that makes any of it measurable. Less guesswork, fewer pretty dashboards that don't tie to revenue.
What we run
- Performance and paid acquisition. Google, Meta, LinkedIn for B2B. Server-side conversion tracking, attribution that survives privacy changes, creative testing tied to actual cohort outcomes.
- Lifecycle and CRM automation. Onboarding, activation, expansion and win-back. Built in HubSpot, Customer.io or Postgres-and-cron — whichever fits. Triggers wired to product events, not vibes.
- SEO and content engineering. Technical SEO done properly, content built for retrieval (search and AI), programmatic pages where they earn their keep.
- Analytics and attribution. A trustworthy data model that finance, product and marketing can all argue about without arguing about the numbers.
- Conversion optimization. Funnel work, A/B tests with sane stopping rules, structural changes when the test would just paint a broken room.
Why we run this alongside engineering
Most growth problems past a certain stage are engineering problems in disguise: tracking that doesn't fire, a checkout that breaks for one segment, a lifecycle email that reads the wrong column. Having the marketing and engineering practice in the same team kills the back-and-forth that usually sits between agency and dev shop.
What we don't do
We don't run social-media content, brand campaigns or PR. We don't make videos. We focus on the parts of growth where engineering and analytics rigor make the difference — paid, lifecycle, SEO, analytics, CRO.
Engagement shapes
- Audit + roadmap — fixed-fee, two to three weeks. Where the leaks are and what to fix in what order.
- Build and run — implementation across the stack listed above. T&M or retainer.
- Embedded growth pod — engineer plus growth lead working alongside your team for a defined runway.